For Fun: An analysis and case study in travel choice when traveling towards events and leisure activities
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2015-01-29
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en
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Abstract
This thesis tries to show how travel choice towards leisure events is formed. It sets aside travel as a derived demand, since in leisure travel other factors next to efficiency also have influence, since this type of travel is infrequent and often has varying destinations. This leads to travel decisions which are not formed through habit, but through other choices. These choices can be explained by the Theory of Planned Behavior, which states that (irregular) behavior is formed on three levels:
behavioral beliefs, normative beliefs and control beliefs. Soft incentives can be used as stimuli for positive behavior.
The Nijmeegse Vierdaagse and Vierdaagsefeesten 2013 are used as a case study in this thesis, to get insight in traveling behavior of people towards the largest public event in the Netherlands. A quantitative survey was used, which was distributed digitally, which received 358 responses. The data from the survey is used to give a descriptive overview of the event itself. Further, a logistic regression analysis is used to detect correlations between the travel mode and various other variables (such as travel distance and visited parts of the event).
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Faculteit der Managementwetenschappen