The Economy of Contentment : Exploring the entrepreneurial perception of economic growth in a multi-scalar spectrum : An ethnographic portrait of the Tambal Ban in Surabaya, Indonesia
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2014-08
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en
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Abstract
This study deals with the position of the individual, urban and informal entrepreneur in contemporary
Indonesian economic systems. These are linked to multi-scalar economic developments. Ever since the global
financial crisis in 2008, the world is again reminded that their economic systems can fail. The terms ‘economic’,
followed by ‘crises’, became trending topics in the mass media on various scale levels. Despite the multiplicity of
interpretation of these two terms it reached almost everybody who had access to some form of media. To use the
words of John O’Sullivan (2004, p. 69): “No one, I imagine, will dispute we are living in a time of global crisis”.
He argues that regardless of any form of understanding, people are attentive to the mass media when a global
economic crisis is signalized. Notice here, he does not dictate that people in the global community are directly
affected or personally involved when the news of the phenomenon global crisis enters their minds, rather they
become aware of its existence and try to place it in context. Thereby basically suggesting that people try to make
sense of it in their own cognitive world of reference. Here, sense making is nothing more than an interpretation
of an individual. This idea of understanding is a leading and fundamental concept throughout this thesis; one’s
personal perception of the economy.
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Faculteit der Managementwetenschappen