Enhanced creativity as an unintended benefit. Education and two types of training to improve individual creativity in the context of incremental product innovation
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2016-11-14
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en
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Abstract
The problem statement of this explorative, qualitative case study is: How do education and two types of training influence individual creativity, in the context of incremental product innovation, under influence of different learning conditions? These variables are shown in the enriched conceptual model in figure 1. Ten interviews were conducted in two big technological case companies in order to answer the research question. This resulted in nine propositions and the conclusion that if a company has a restricted budget and limited time available, it is important that the right education or training is chosen under the right learning conditions. So, if the propositions are true, individual creativity could be best improved by employees who had education, which aims to enhance conceptual thinking, prior to their working career and follow work-field related, technical or product training during their career from which they are able to share their knowledge with other employees in the work context. These forms of education and training do not need to have the specific goal to improve individual creativity because the data in this research shows that this kind of training can have a positive effect on individual creativity as an unintended benefit.
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Faculteit der Managementwetenschappen