The effect of language in the effectiveness of a written health narrative.
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2016-10-19
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en
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Abstract
The effect of reading a health narrative in a first or second language is unclear. Therefore, this study examined the effect of language usage on identification, transportation, story consistent beliefs, behaviour intention and knowledge of the health narrative, with a specific focus on the effect of language proficiency. The materials used in this experiment consisted out of one Dutch narrative, which was also translated into German and English. The participants were divided into four groups, who either read one of the narratives, or read no narrative at all, thereby forming the control group. The results of this study indicate that language does have some effects on a written health narrative. The language of the narrative influences both identification with the protagonist in the story and gained knowledge through the narrative. No direct effects of language on transportation, story consistent beliefs and behaviour intention were found.
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Faculteit der Letteren