Digital Framing : Mobilizing the Global Solidary : A study of framing, global solidarity and online media in the context of Adopt a Revolution

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2012-12
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en
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One of the sectors influenced by processes of globalization and the internet revolution is political activism. In this master thesis research these defined developments in the field of political activism are explored in light of the Adopt a Revolution campaign of IKV Pax Christi. The aim of this research is to acquire knowledge about the influence of practices of framing on processes of mobilization within contemporary global political activism. To investigate this, I explore how global social movements frame societal issues to influence feelings of global solidarity of their target audience. Attention is also given to the use of online media for this purpose. These theoretical questions are investigated in light of the case of Adopt a Revolution. The Adopt a Revolution campaign is aimed at supporting Syrian peace activists, who organized themselves in Local Civil Comities (LCCs), in the Syrian revolution. Dutch citizens can support these LCCs through signing an online petition or donating money to any of the participating LCCs via the Adopt a Revolution website.
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Faculteit der Managementwetenschappen